Free tool
Get Ready for Retail.
Know where you stand.
Find your gaps in 2 minutes. Get a free plan to close them.
- Takes 2 minutes to complete
- See exactly what’s missing
- Get a free, personalised launch plan
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How to use
Go through each phase below and check off what you’ve already done. Be honest — this is what gives you an accurate picture of where you stand. When you’re done, get your score and a free plan for what to tackle next.
Go straight to design without this and you risk building packaging around an unvalidated direction. Unclear strategy at the start always shows up on shelf later.
Market & Positioning
Customer & Product
Legal & Compliance
Packaging Structure
“Thay's note: Most packaging problems don't come from poor design. They come from unclear thinking at the start. When the strategy is precise, design becomes faster and far more effective.”
Shoppers process 3–4 elements when making a purchase decision. Every visual choice either adds clarity or creates noise. Design is communication, not decoration.
Creative Direction
The 3-Second Shelf Test
Range Architecture
Artwork & Print Ready
“Thay's note: Colour is the first thing people recognise and the last thing they forget. Keeping your brand colours consistent across every SKU and every touchpoint is what builds recognition over time.”
Getting stocked is a business conversation, not just a design one. Retailers need specific materials to list your product. Having these ready before you approach anyone is what separates professional brands from unprepared ones.
Trade Essentials
Product Images
Distribution & Channel
“Thay's note: If your product lands in store but you don't have the sell sheet, the right images, or a clear pricing structure — the launch stalls from day one. Prepare these in parallel with production, not after.”
Strong brands live in people's minds as a clear association. Building that takes one consistent idea, repeated across every touchpoint — packaging, social, website, in-store. Not once. Continuously.
Brand Foundation
Digital Presence
Launch & Conversion
Ongoing
“Thay's note: Same visual elements. Same message. Same feeling. Repeated consistently. That's how recognition is built — and how brands earn a permanent place in people's minds.”