Free tool

Get Ready for Retail.
Know where you stand.

What you actually need — before design, during production, and at launch. Four clear phases. No overwhelm.

Free tool

Get Ready
for Retail.
Know where
you stand.

What you actually need — before design, during production, and at launch. Four clear phases. No overwhelm.

30 checklist items — covering your complete retail launch checklist
2 min to evaluate — to evaluate your launch readiness right now
Free launch plan — Get a personalised marketing plan for your business
Step-by-step checklist

For packaged goods founders & brand owners

Phase 01: Before Design Even Starts

Strategy, positioning & legal foundations — the step most people skip

Go straight to design without this and you risk building packaging around an unvalidated direction. Unclear strategy at the start always shows up on shelf later.

Market & Positioning

Mapped your category — what competitors look like, what colours dominate, and where a clear positioning gap exists for your brandMUSTDefined your price tier (budget / mid / premium) and confirmed your top 3 USPs in plain, simple languageMUST

Customer & Product

Written your customer persona — who they are, what they care about, and what problem your product solves for themMUSTConfirmed your product name and number of SKUs launching, with a clear plan for how each variant will be differentiatedMUST

Legal & Compliance

Trademark checked and GS1 barcode (GTIN) registered — both required by every retailer and distributor before listingMUSTMandatory labelling confirmed: ingredients, allergens, nutritional info, country of origin, and any category-specific regulatory claimMUST

Packaging Structure

Packaging format chosen (pouch, jar, bottle, box) and dieline or structural template obtained from your supplier before design beginsMUSTPrint method confirmed with supplier (flexo, digital, litho) — this determines your colour range and design complexityKEY

"Thay's note: Most packaging problems don't come from poor design. They come from unclear thinking at the start. When the strategy is precise, design becomes faster and far more effective."

Get Ready for Retail.Know where you stand.

Get Readyfor Retail.Know whereyou stand.

Phase 01: Before Design Even Starts

Get Ready for Retail.
Know where you stand.

Get Ready
for Retail.
Know where
you stand.